Shopping Centre Place Making, Retail-tainment & Innovation
Join us at the unique Two-Day Masterclass studying advance learning in Mall Management and the innovative international inventiveness of ‘Retail-tainment’.
Shopping centres must innovate in order to differentiate and retail-tainment offers malls the ability to distinguish themselves from the competition. Learn from global case studies of how to set your shopping mall apart from the opposition, to increase brand awareness and footfall, spend per head and grow your ERV.
We will cover the following specialisms;
Retailer operators decide to invest in shopping centres because they offer the mutual benefits of branding, comparison shopping, centralised management and customer experience. Yet often the centralised asset, property and facility management functions fail to develop joined up policies to drive retailer sales and strengthen rental income.
This 2 day course focuses on the tools available to managers of retail property so that they can create an advanced customer experience, drive retailer sales and create value from the shopping centre.